THINKING
Straight talk on B2B marketing.
No fluff. No trend-chasing. Just honest observations from working inside B2B businesses every day.
SEO
Why Most B2B SEO Strategies Fail Before They Start
It is not about keywords. It is about whether anyone with buying intent can actually find you. Quilla on what most B2B companies get wrong.
March 2025
AI
What AI Actually Changes About B2B Marketing
Practical observations from using AI daily across five marketing disciplines. What changes, what does not, and what it means for your business.
February 2025
Paid Media
The LinkedIn Ads Metric Most B2B Companies Are Ignoring
Cost per lead is the wrong number to optimise for. Here is what actually matters when running LinkedIn Ads for B2B.
January 2025