Case study
ConnectaVerse
From broken tracking to acquisition-ready.
Acquired by Helios Global Payments Solutions — September 2025.
The situation
ConnectaVerse arrived with ambition but a fragile foundation. A previous agency had left broken analytics, no coherent SEO strategy, thin service pages, and positioning that blurred into a crowded market. They wanted to compete against established global players. They had the product to do it. They did not have the infrastructure.
We took fractional CMO ownership across every channel that mattered: SEO, content, conversion rate optimisation, analytics, and LinkedIn. Not as separate workstreams — as one connected growth system.
What we did
Fixed the foundations (Marketing Ops)
GA4 and GTM were repaired. GDPR compliance was implemented properly. Service pages were restructured. A keyword strategy was built from scratch. This is what our Marketing Operations service looks like in practice.
Built authority from zero
We secured high-authority backlinks from domains rated DR 77, DR 57, and DR 41. We built and optimised missing service pages and improved internal linking architecture so the site worked as a whole, not a collection of disconnected pages.
Outranked the category leaders
ConnectaVerse outranked Deloitte in the US and Santander across the EU and UK for bottom-of-funnel international expansion terms — on both Google and Bing.
Validated LinkedIn as a growth channel
We built consistent reach and engagement on LinkedIn and validated LinkedIn Ads as a scalable paid channel with strong cost-per-leads and genuine ICP fit.
Worked beyond marketing
When ConnectaVerse needed to evaluate platform development vendors, we applied technical pressure-testing to the process — questioning assumptions and surfacing risks before commitments were made.
The results
#1
Outranked Deloitte (US) for bottom-of-funnel international expansion terms
#1
Outranked Santander (EU & UK) for bottom-of-funnel international expansion terms
DR 77
Highest-authority backlink secured during the engagement
5 pillars
SEO, content, CRO, analytics, and LinkedIn — run as one connected growth system
Acquired
ConnectaVerse was acquired by Helios Global Payments Solutions in September 2025. Founder Isidro Helder joined Helios as Chief Revenue Officer.
The outcome
In September 2025, ConnectaVerse was acquired by Helios Global Payments Solutions — an AI-powered human capital management and payments platform operating across 60 countries. ConnectaVerse founder Isidro Helder joined Helios as Chief Revenue Officer.
The marketing infrastructure we built did not just drive traffic. It built the kind of visible, credible, commercially serious business that attracts the right kind of attention.
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