PAID MEDIA FOR B2B
The fastest way to fill your pipeline.
You have a number to hit and no time to hire, so paid is usually the first channel you turn on. Whether yours is already running or there is nothing there yet, we take it off your hands, prove the tracking underneath it, and report in the language your board actually asks about.
WHERE YOU'RE STARTING FROM
You're either building it, or taking it back.
Standing it up from nothing.
You've raised, you're the first proper marketing hire, and there is no paid function to inherit. Hiring someone to build it costs three months you don't have, and then they need a manager who has already done it.
Taking it back off an agency.
The spend is going out every month and nobody can tell you which part of it is working. You've been paying senior rates for junior work, and you'd rather not lose another quarter proving it.
Either way, we start in the same place.
We work out what the numbers are actually telling you, before anyone touches a budget.
WHAT WE USUALLY FIND
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PLACEHOLDER: failure one
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PLACEHOLDER: failure two
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PLACEHOLDER: failure three
Copy pending.
THE FIRST NINETY DAYS
What actually happens between signing and your next board meeting.
We start with the account and the tracking, whether or not you think there is anything wrong with either. On a build-out that means conversion tracking, CRM sync and audience infrastructure standing up before a single campaign goes live. On a displacement it means reading what the last agency really did, which usually takes a fortnight and occasionally explains everything.
From there campaigns go live in the order that produces signal fastest, which in B2B is nearly always high intent search first and everything else once that has told us who converts. You'll see early data quickly. Treat it as data rather than proof, because one quarter of a considered sales cycle is not a verdict on the channel.
By ninety days you'll have enough to say something true to your board. Either the channel is working and here is what scaling it costs, or it isn't and here is what we're changing. We would rather tell you the second one in month three than let you discover it in month nine.
CHANNELS
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- Google Search Ads
- LinkedIn Ads
- YouTube Ads
- Retargeting
- Account-Based Marketing
RESULTS
CONNECTAVERSE
Validated
LinkedIn Ads as a scalable paid channel with strong CPLs and ICP fit
We validated LinkedIn Ads as a primary growth channel for ConnectaVerse, proving the channel economics before scaling budget.
See the full case study →We'd burned through three agencies and had almost nothing to show for it. Ben and Sarah had qualified leads coming into our pipeline within three weeks. By month four we'd doubled our monthly lead volume. It was the difference between me making my numbers and not.
WHO THIS IS FOR
This is for you if…
You've raised and the clock has started.
The money is in the bank, there's a growth number attached to it, and paid is the only channel that can move inside a quarter.
You're the first senior marketer in the seat.
You've inherited a channel someone else built, or nothing at all, and it needs running by someone who has done it before rather than someone learning on your budget.
You've had an agency and it didn't work.
You know what junior work at senior rates looks like now, and you'd rather deal directly with the two people doing it.
This is not for you if…
The deal size doesn't support it.
Paid only works when a customer is worth meaningfully more than winning them costs. Retained engagements start at €3,500 a month on a three month minimum, and below a certain contract value the maths never gets there. We'll say so on the first call rather than take the retainer.
You need signed contracts inside a month.
A considered B2B sale doesn't compress that far. If that's what the board is expecting, the expectation is the problem, and we'd rather raise it now than in month two.
You want awareness work above all else.
We're measured on leads and pipeline. If what you need is brand building judged on reach and recall, there are people better suited to it than us.
Tell us what the number is and we'll tell you whether paid media can hit it.
Thirty minutes, no deck. You'll leave knowing whether the channel makes sense at your stage, roughly what it would take, and whether we're the right two people to run it.