PAID MEDIA
Paid media should bring in the right clients. Not just traffic. Not just leads. The right clients.
Whether you have never run a paid campaign or you have been burning budget without knowing why, we build paid media strategies that are tied to your actual business outcomes, not platform metrics that look good in a monthly report.
Most B2B founders have one of two paid media problems. Either they have never started because it feels expensive and complicated. Or they have started, spent money, got leads that went nowhere, and are not sure whether the channel works or whether they just had the wrong people running it.
Both are solvable. The difference between paid media that wastes money and paid media that builds pipeline is not budget. It is strategy, targeting, and knowing what you are actually optimising for.
WHAT WE DO
The full paid media toolkit for B2B businesses.
We manage paid media across every channel that matters for B2B. Every campaign is built around one question: is this bringing in the right people at a cost that makes sense for the business?
Google Search Ads
Reach buyers who are actively searching for what you do. We build campaigns around buying intent, not broad keywords, so your budget goes on people who are already looking.
LinkedIn Ads
The highest-quality B2B audience in paid media. We run Sponsored Content, Message Ads, and Lead Gen Forms targeting the exact job titles, industries, and company sizes that match your ICP.
YouTube Ads
Video puts your brand in front of buyers before they start searching. We build YouTube campaigns that build awareness and trust with your ICP at a fraction of the cost of other channels.
Retargeting
Most visitors do not convert on the first visit. Retargeting keeps you in front of the people who have already shown interest, across Google, LinkedIn, and Meta, until they are ready to act.
Account-Based Marketing (ABM)
Instead of casting wide, ABM focuses your paid budget on a specific list of target accounts. We build campaigns that reach the right people at the right companies, across multiple channels simultaneously.
Meta Ads
For brand awareness and retargeting. B2B buyers are people too. Reaching them on Meta with the right message at the right stage of the buying journey can be surprisingly effective and cost-efficient.
Landing page optimisation
Sending paid traffic to your homepage is one of the most common and expensive paid media mistakes. We build and optimise dedicated landing pages that convert the traffic you are paying for.
Attribution and reporting
You should always know exactly what your paid budget is doing. We connect your ad platforms to your CRM and build reporting that shows pipeline impact, not just clicks and impressions.
A WORD ON ABM
Most B2B paid media targets anyone who might be interested. ABM targets the exact companies you want to work with.
Account-Based Marketing flips the traditional paid media model. Instead of running ads to a broad audience and hoping the right people see them, you start with a list of specific target accounts and build campaigns that reach decision-makers inside those companies across multiple channels simultaneously.
For B2B businesses with a clear ICP and a defined target market, ABM consistently delivers higher quality conversations and shorter sales cycles than broad paid media approaches.
We build ABM campaigns across LinkedIn, Google Display, and programmatic channels. You give us the companies you want to reach. We make sure the right people inside them see you.
Higher quality conversations than broad targeting.
Shorter sales cycles when accounts are warmed up.
Every pound goes toward companies you actually want to win.
WHO THIS IS FOR
This is for you if…
You have never run paid media
You know it should work for your business but you have not known where to start or whether the budget is justified. We will tell you honestly whether it is the right move right now.
Your paid campaigns are not converting
You are getting traffic or leads but they are the wrong kind. The problem is almost always targeting, messaging, or where you are sending the traffic.
You want to reach specific accounts
You know exactly which companies you want to work with and you want to get in front of the right people inside them.
This is not for you if…
Your minimum order value is very low
Paid media economics only work when the value of a customer justifies the cost of acquiring them. If your ACV is very low, the numbers rarely stack up.
You have no conversion infrastructure
If you have no landing pages, no CRM, and no way to track what happens to a lead after it comes in, paid media will waste money. We fix this first.
You need results tomorrow
Paid media can move fast but building a campaign that performs well takes testing and iteration. Expect meaningful data within 60 to 90 days, not overnight.
RESULTS
CONNECTAVERSE
Validated
LinkedIn Ads as a scalable paid channel with strong CPLs and ICP fit
We validated LinkedIn Ads as a primary growth channel for ConnectaVerse, proving the channel economics before scaling budget.
See the full case study →We are selective about the work we publish. More case studies are in progress.
Not sure if paid media is right for your business right now?
Tell us where you are. We will tell you honestly whether it makes sense and what we would do differently.